I often joke that my sociology degree gave me the ability to read the minds of clients. Obviously, mind-reading is impossible, but sociology did give me the tools to identify social patterns, which helps me understand how clients interact or struggle with a product, process or platform. Once I identify similar behaviors, I'm better able to anticipate client needs and craft a better design and message.
This process usually results in at least one person asking, "but, how did you figure out that out!?" So, mind reading is the simplest answer.
Thank you for contacting me! I'll return your message as soon as possible.
Back to Top