Logo
Client requests: include the state of Missouri and her last name to be most prominent in her campaign branding. She hoped to present a modern, clean, fresh face for her senate district. The logo needed to be scalable for all web uses, for both BW and full color print collateral, banners, yard signs, t-shirts, and television ads.
Brand Guidelines
In addition to the logo files, I included documentation for her to use as a brand guideline. The document gave the campaign team the necessary framework for maintaining a consistent look and feel for the campaign. They used the documentation regularly to inform their decisions when creating/purchasing promotional and collateral pieces. It also helped them know how to best use color/fonts when paired with the logo.
Campaign identity and logo usage guidelines
