For six years, I supervised a design team in the start-to-finish production of hundreds of custom monthly calendars and newsletters for senior living communities nationwide. I designed separate, branded InDesign templates for each of our 15 corporate clients every month. My team used these templates to produce deliverables for each clients’ subsidiary communities. The final product was customized to fit the community-specific calendar content and newsletter articles.
In addition to designing the newsletters, I also created fully-customized flyers to pair be shipped alongside the newsletters, maintaining a consistent corporate voice that spoke to residents.
newsletter with calendar spread inside, Additional flyer shown.
Custom bingo flyers promoting community engagement.
Alternate newsletter interior; giving residents at senior living communities a few activities to complete during the early days of COVID-19 quarantines.
